There are
many digital and social media approaches but the main approaches which will be
considered by La Bella should be those paid approaches which are suitable for
the chosen target audiences mentioned before.
As we have
mentioned that one of our target audience are going to be young beauty bloggers
living in Manchester. These girls care for their hair and beauty at home and
search for relevant YouTube tutorials. They will be searching for YouTube video
tutorials in relation to makeup, hair colouring or hair cutting. Those videos
will have La Bella's advertisement before they start and will be considered as
YouTube ads. This approach will confirm that whenever people will try to search
for any sort of beauty related videos, they will get to see our advert before
the searched video starts. In this case people who are interested in beauty,
care and hair treatments such as the young bloggers, will get to know about our
business easily. This approach will not only target the young bloggers but also
all those customers who look for beauty related videos on YouTube. This target
audience can also involve mid/old age women and even beauty specialists who
need more ideas and search for videos. Secondly, the people behind those YouTube
tutorial uploads will get our special discount offers and specific hair care
products for free if they will advertise our business.
Consumers
who are interested in discount offers make their accounts on websites such as,
wowcher.com, groupon.com and receive relevant information in regards to
discount offers available. Those people who have selected hair salon discount
offers will receive our special discount offers. In this way we will be
directly targeting those customers who are interested in hair cutting and hair
care salons. Later on, our target audience will get to know about our business
and home care service, which will attract them even more. This is how we will
target older and disabled people as well apart from young bloggers, girls,
boys, ladies and men. Older people may not be willing to go out and might
search for relevant discount offers at home.
Amara
Siddique – 13119840
Saman
Siddique – 13119841
Rana Waleed
Altaf – 10415971
Rafia Nasim
– 13157310
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